Change Agents seeking to plant key messages about their change in the minds of stakeholders must compete with a growing cacophony of information being fed to their target audience. A great way to be heard is to deliver consistent, clear messages using many different channels.Here’s a short list of stakeholder channels I’ve seen or used on past projects:
- Websites (decide if it’s for internal or external stakeholders).
- Emails or memos to stakeholders (keep them short).
- Town Hall Meetings to share progress & expectations.
- Online Meetings using tools like WebEx, Mikogo or GoToMeeeting*.
- Road Shows where team members visit field locations to share information, listen and gather feedback from front-line stakeholders.
- Tag-Alongs where your change is included on the agenda of staff meetings or other gatherings.
- Newsletters (…not exactly green, but I still see them used…)
- Bulletin boards / posters around the work area.
- Facebook pages (especially if you need to engage external stakeholders long after the project).
- Twitter handles or project-specific hash tags.
Question for Chatter:
- What other innovative communication methods have you used?
Disclaimer: I wasn’t compensated for mentioning Webex, GoToMeeting or Mikogo.
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